Tax This.

And That

Steve Faktor

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Ah, the soda tax… My favorite flavor of authoritarianism: Righteous. It’s amusing to reconcile the feigned concern by the do-gooder digerati for the very people they spend all day calling stupid.

Ironically, it’s benevolent soda tax #heroes who are ignoring basic facts.

Soda sales have been dropping for years, as people seek healthier options. Pepsi and Coke are desperately diversifying into other categories to make up the losses. Miraculously, people are figuring this out on their own —without bureaucrat babysitters.

The final irony is demanding a second government intervention (soda tax) to make up for a prior, lingering distortion (crop subsidies) that created the surplus of grains and corn syrup, which is now stuffed into every food sold in the US. How about working on subtraction instead of addition to simplify, not complicate our lives?

In the US, why is it often the same people who complain about our "rigged" system who also insist on feeding it more and more money?

Which is it?

I think I know.

This isn’t about saving lives or caring. It’s about control. The redistribution of pain and power. We’re not discussing health policy or behavioral economics, this is S&M. Fetishes don’t require logic.

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Steve Faktor
Steve Faktor

Written by Steve Faktor

Provocative predictions & prescriptions from recovering F-100 exec — turned futurist author (bit.ly/Econovation), entrepreneur & podcaster (TheMcFuture.com)

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